Archive for the ‘monetization’ Category

Loss making TV channels and internet companies

Friday, August 14th, 2009

Interesting article on loss making  TV and internet companies  in India -  Bleeding to death .  Unless you understand internet technology very well, it is difficult to make money online.

How to sue Google and win, spending $40

Friday, March 6th, 2009

A lot of  Adsense publishers have suffered from their Google’s arbitary decision making process.

Useful info on how to sue Google and win (spending only $40)

In the long run, transparency helps.  I will be writing a more detailed post on this  in a months time.

Revenues of Indian Internet companies

Thursday, February 5th, 2009

I have always been curious to know the turnover  of  Indian internet companies .   This analysis of  Infoedge results is very revealing.  Some of the larger companies have more than 1000 employees and a turnover of  about 200 crores, so  per employee contribution is about 0.2 crores (20 L). I wonder what the average salaries in this sector are.

Other internet only companies

Revenue for Web 18 (based on their quarterly results) seems to be  about Rs 60 crores

Rediff – averages to be $24 million or approximately Rs 120 crores

Indiamart – Rs 38 crore / 900 employees (based on the comments)

People Interactive -  400 employees

The SEM companies may be having a higher turnover, but a large portion of the money is paid to Google and Yahoo.  These are the high profile internet companies.

There may be other internet companies with a higher turnover, or much more profitable than these companies , but if they are not publicly listed or do not want /need funding from  external sources,  their turnover will remain a secret.

For internet companies, manpower and office costs   are the major cost, the profit margins are much higher, but if you are not diversified, you could face problems during a recession.

Sale of Tripmela at eBay for less than $2500 – a fairly low price, considering the effort put in.  Making money from the Indian internet market seems to be challenging.

Monetization options

Saturday, January 24th, 2009

Most people developing information websites plan to monetise them using Adsense, but it is a poor long term choice.
Declining Adsense revenues for publishers.  Unfortunately , most publishers are brainwashed into thinking that this is the best choice.

2k9

Sunday, January 11th, 2009

Links and comments on interesting posts in 2009